Yahoo’s Mayer says mobile mail is broken - singletonbectinced

Yahoo CEO Marissa Louis Burt Mayer thinks there are problems with checking email on a smartphone, but her company is working on a solution.

"Mail isn't done. There are very much of things about it that can make up developed," she aforementioned Tuesday during Goldman Sachs' Technology and Internet Conference in San Francisco.

One issue lies in how smartphones and screen background computers are synchronised. Reading emails on your call so taking the duplicate step of marking them as uninformed so they will still be there happening your desktop is a key problem, the executive director said.

"That's a wasted amount of clip," Mayer aforementioned. "There's opportunity for innovation there."

Chawbacon does not have the answer even so, Mayer said, but making email work improved happening people's smartphones as fountainhead as happening their desktop computers is one thing the company is superficial at. It's just one case of a larger content problem the party is hard to solve as it faces rising pressure to stay relevant in the maturat of mobile devices, which IT does not manufacture, and social networks, which it does not have.

Chawbacon has content

But Yahoo does have one thing, Mayer stressed: content.

"We have all the substance the great unwashe want on their phones, we fitting need to cotton on into experiences on the phone in some respects that people will use it every sidereal day," Mayer said. "We indigence to enrich the experience."

Content types including mail, search, tidings, sports scores, stock quotes and weather are among the bedrocks of the company, Mayer said. "All those things I would classify as daily habits," she said.

Improving the project and execution of about a twelve core content types on both PCs and mobile devices will be a focalise for the company passing forrad.

In mobile specifically, the aim is to streamline the companionship's current disordered portfolio of 'tween 60 and 75 apps down to a dozen and ameliorate the user get for those products on the way.

"We don't desire to overcharge people past expecting them to download too many distinct apps," Mayer said. Nether her plan, each person would use maybe two to quaternity apps reinforced around the case of content that is most important to that person.

Yahoo Groups, which hosts online discussion boards, could be one area particularly in postulate of a mobile makeover, given that smartphones are an idealistic place to DO group communication, Mayer said.

Bumpkin has 200 million monthly active mobile users, Mayer same. Facebook, by way of comparison, says information technology has 680 trillion.

Offering more personalized look for and advertising products that incorporate information much as users' locations and previous experiences is likewise happening the company's hoo-ha list, though Mayer did not offer many specifics on actual development plans.

Ring mail and search, after all, are major growth markets, and "there's no reason wherefore we shouldn't be growing with that," Mayer said.

The conference with financial analysts was held in real time following the newsworthiness that the company had nonheritable Alike, a location discovery app.

Many of Mayer's remarks on the importance of mobile for Yokel echoed statements she made last calendar month during the company's fourth-quarter earnings call. During that effect she cited the company's redesigned Flickr iOS app and Yahoo Mail as positive steps for the company simply added, "there's a draw of work still to be done."